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Fabindia · Capillary Technologies
Fabindia's omnichannel strategy: +30% revenue YoY
Designing and rolling out an omnichannel strategy — LOS app, store pickup, mobile app and website — for one of India's best-known fashion and lifestyle retailers.
+30%revenue YoY
The problem
Fabindia had a large store network and a growing digital business, and wanted shoppers to be able to buy across both.
What I did
- As Delivery Head for Southeast Asia and Project Manager, created Fabindia's omnichannel strategy.
- Rolled out the LOS app, store pickup, the mobile app and the website as one connected experience.
- Managed logistics and payment gateway partners and supported online marketing to grow business metrics.
Outcome
- 30% year-on-year revenue growth.
Working on a similar problem?
I'm open to senior product roles and select consulting work.