Senior Product Manager · Rewards+ at Capillary Technologies
I build loyalty, commerce and logistics products that move the numbers.
Hi, I'm Bharath Kumar K C. 10+ years leading product at Capillary Technologies, Xpressbees and Bazaarvoice — from a headless OMS processing ~$1B in orders to AI workflows and fraud controls saving ₹1.5 Cr a month. Today I lead Rewards+, Capillary's AI-driven rewards marketplace. GenAI certified by IISc Bangalore (A+).
Brands I've built for
- Capillary Technologies
- Xpressbees
- Bazaarvoice
- Yahoo
- Unilever
- Fabindia
- Levi's
- ASICS
Currently leading
Rewards+ · Capillary Technologies
2X
order value processed on the OMS — ~$500M to ~$1B
₹1.5 Cr
saved every month by cutting delivery fraud
75X
user engagement on the relaunched Ratings & Reviews
30%
YoY revenue lift from Fabindia's omnichannel strategy
99.5%
OTP delivery success, with complaints down 85%
7
product managers led and mentored
Selected work
Products that shipped and moved the numbers
E-commerce logistics · Xpressbees
Cutting delivery fraud at Xpressbees: ₹1.5 Cr saved every month
A fraud-reduction programme that cut unverified non-delivery reasons by 99% — alongside OTP, call masking and PII protections that made deliveries safer for customers.
₹1.5 Cr saved per month
Read →Global brands & retailers · Bazaarvoice
Relaunching Ratings & Reviews and Q&A at Bazaarvoice: 75X engagement
Migrating and relaunching the display products for ratings, reviews and questions — with predictive search and AI-generated review content.
75X user engagement
Read →Omnichannel retail & FMCG brands · Capillary Technologies
Building a headless OMS that doubled order value to ~$1B
Conceiving an API-based headless order management system and scaling it from ~$500M to ~$1B in annual order value — with 50% faster APIs.
2X order value processed (~$1B)
Read →E-commerce logistics · Xpressbees
AI chatbot workflows for delivery exceptions at Xpressbees
Using AI chatbot workflows to capture non-delivery and non-pickup data — more accurate, 75% faster and with half the manual effort.
80% more accurate delivery data
Read →What I do
Product leadership from discovery to revenue
01
Product strategy & roadmaps
Vision, discovery and outcome-based roadmaps that tie customer problems to revenue, engagement and cost.
02
Loyalty, rewards & engagement
Rewards marketplaces, UGC (ratings, reviews, Q&A) and engagement loops that keep customers coming back.
03
E-commerce, OMS & logistics
Headless order management, omnichannel integration, last-mile delivery, returns and payments at scale.
04
Applied AI & GenAI
AI chatbots, NLP-generated content and predictive search — shipped with measurable accuracy and adoption.
05
Trust, security & compliance
Fraud reduction, PII encryption, call masking and resilient OTP — protecting users and the business.
06
Team leadership
Leading and mentoring product managers, and aligning engineering, design, Sales and Marketing on delivery.
Credentials
Always learning, now deep in GenAI
Generative AI Certification — Grade A+
Indian Institute of Science (IISc), Bangalore
2026
M.Tech, Software Security
BITS Pilani
2021
M.Sc, Computer Science
National College, Bangalore
2012
Hiring or consulting
Looking for a senior PM, or a second pair of eyes on your product?
Loyalty, commerce & OMS advisory
Roadmaps, architecture trade-offs and vendor choices for rewards, omnichannel commerce and order management.
GenAI product strategy
Finding the right AI use cases, scoping an MVP, and defining evaluation and rollout so it ships and sticks.
Product coaching
Mentoring PMs and product teams — especially people moving from engineering or delivery into product, as I did.
Writing
Notes on product, commerce and careers
From Web Engineer to Senior Product Manager: Lessons from a Decade in Commerce Tech
How a career moved from Yahoo web engineering to product leadership at Capillary Technologies, Bazaarvoice and Xpressbees — and back to Capillary to lead Rewards+. Lessons on fundamentals, adaptability, process and AI.
The Power of Education in Tech Careers: Why I Keep Going Back to Learn
From an M.Sc in Computer Science to an M.Tech from BITS Pilani and a Generative AI certification from IISc Bangalore — why continuous education is a product manager's competitive advantage.