← All case studies
Omnichannel retail & FMCG brands · Capillary Technologies
Building a headless OMS that doubled order value to ~$1B
Conceiving an API-based headless order management system and scaling it from ~$500M to ~$1B in annual order value — with 50% faster APIs.
2Xorder value processed (~$1B)
The problem
Retail and FMCG brands were selling across stores, websites, apps and marketplaces, but order management hadn't kept up. Every channel needed its own integration, and the platform had to scale with fast-growing order volumes.
What I did
- Conceptualised an API-based headless OMS and defined its omnichannel integration framework — order capture, processing, logistics and payments.
- Owned the OMS scalability roadmap and prioritised performance work on the most-used APIs.
- Integrated last-mile delivery logistics for FMCG brands and designed new fulfilment modes for fashion brands.
- Built a communication framework for order processing users and revamped the OMS interface for productivity.
- Rebuilt the returns workflow with new return modes, approval steps and automated refunds.
Outcome
- Order value processed doubled, from ~$500M in 2018 to ~$1B in 2019.
- 50% performance improvement on major APIs.
- 15% higher item fulfilment for FMCG brands, and a 98% fulfilment rate on fashion fulfilment modes.
- Average order processing time down by up to 10%.
Working on a similar problem?
I'm open to senior product roles and select consulting work.