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Unilever · Capillary Technologies

Launching Unilever's hyperlocal commerce in Indonesia in 45 days

Taking a hyperlocal commerce programme for Unilever from plan to live in Jogja, Indonesia, in record time.

45 daysto launch

The problem

Unilever wanted to reach shoppers in Jogja through hyperlocal commerce, on a tight timeline, in a new market with local partners.

What I did

  • Led delivery as Delivery Head for Southeast Asia, managing deployment and product configuration.
  • Coordinated the client, engineering and local logistics and payment partners.
  • Fixed delivery issues across the region's client portfolio, including Kanmo, ASICS, Levi's and Valiram.

Outcome

  • Unilever's hyperlocal commerce live in Jogja within 45 days.
  • Overall revenue up 35% YoY across delivery, with a payment cycle under 30 days.

Working on a similar problem?

I'm open to senior product roles and select consulting work.